First Steps in Earning New Business: Writing the Sales Letter

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The sales letter is often one of the very first ways a customer learns about your product or service.

Write a Professional Bio That Tells Your Brand Story

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In today’s digital landscape, a professional bio is so important for selling yourself. So, how do you write a professional bio that gets you noticed?

Shelters Making a Difference in the Lives of Stray Animals

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With an estimated 13,600 animal shelters around the country, these independent organizations make a difference in finding and placing stray animals into loving homes.

Rio Olympics Opens Door for Small Business Marketing Opportunities

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The game has changed for small businesses seeking a piece of the Olympic marketing pie, who can now share the spotlight with the big guns such as McDonald’s.

Using the 5 Hour Rule to Improve Business and Productivity

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Practicing the 5 Hour Rule by setting aside at least an hour a day reading will give you time to improve your skills in business and life.

5 Reasons Why Employees Need Your Company Newsletter

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If you’ve thought about creating an employee newsletter, here are five reasons you need to get started on one today.