The numbers tell the story. Nearly 50 percent of website traffic comes from mobile devices, such as a smartphone or a tablet. And it makes sense — after all, with mobile usage growing in leaps and bounds, there’s no denying that a mobile-friendly, responsive website is the ticket to online success if you have a business. In fact, 80 percent of internet users have a smartphone — making this a great opportunity…
In the nearly 25+ years since the advent of the internet, we have seen our share of well-designed and not so well-designed websites. We have certainly come a long way from the days of the 1990s user interface, but now and then we still stumble upon those sites that look like they haven’t been touched since 1995 (for some giggles, check out what the first-ever website looked like here.) While…
With today’s emphasis on living a better life through healthier eating and exercise, it’s no wonder that the health and wellness market is growing.
Email marketing is one of the most affordable ways to market to your customer base, and drives the highest ROI.
So we all hear about the importance of an engaged social media network in boosting social media traffic. Learn 3 ways to build this engaged audience.
Content marketing — what is it, and why is it important for your business? Here are a few tips to help you begin a strong content marketing program.
It’s hard to ignore the prevalence of social media in our world today. It is all around us and has become the new normal in communicating.
EDK and Company CEO and founder Endrea Kosven was recently featured in Voyage LA Magazine talking about her marketing agency.
Our founder and CEO Endrea Kosven was recently interviewed for The Costco Connection, the monthly magazine for Costco members.
Whether you’re a small local business or a large conglomerate, there’s one thing that both have in common: each business has a unique personality.
With food labels like “organically grown” and “all natural” making their way onto grocery shelves and in menus of restaurants across the country, it’s reasonable to assume that the general population is starting to catch on to the benefits of healthy eating. Whether you’re a baby boomer or a millennial, the fact is we’re taking great care in our health and wellness through better lifestyle choices, and this is now reflected in how…
The major brands we all know have done an amazing job of communicating their brand promise. But what if these companies took things a step further with their logos?
The internet has changed how small brands do business and how they communicate with customers. How do they differentiate themselves in the market?
Oh, the fun of owning a small business. You are your own boss. The captain of the ship. You are now enriching yourself instead of making someone else rich with your talents. It is the American dream! Right? Small Business Owners and Their Sleepless Nights Well, the concept of that is correct, but the reality of it is that being a small business owner can wreak havoc on the owner….
To set up a winning branding strategy, you should have a clear vision of just what you are about. What does it take to develop a solid branding strategy and make it last?