Hot Off The Press! Our founder and CEO Endrea Kosven was recently interviewed for The Costco Connection, the monthly magazine for Costco members. She discusses marketing strategies in partnering with local businesses with business journalist Rachel Hartman, and gives some tips on how businesses can extend their reach by partnering with the right type of companies. Read more in the latest issue, out now!
Whether you’re a small local business or a large conglomerate, there’s one thing that both have in common: each business has a unique personality.
With food labels like “organically grown” and “all natural” making their way onto grocery shelves and in menus of restaurants across the country, it’s reasonable to assume that the general population is starting to catch on to the benefits of healthy eating. Whether you’re a baby boomer or a millennial, the fact is we’re taking great care in our health and wellness through better lifestyle choices, and this is now reflected in how…
The major brands we all know have done an amazing job of communicating their brand promise. But what if these companies took things a step further with their logos?
The internet has changed how small brands do business and how they communicate with customers. How do they differentiate themselves in the market?
Oh, the fun of owning a small business. You are your own boss. The captain of the ship. You are now enriching yourself instead of making someone else rich with your talents. It is the American dream! Right? Small Business Owners and Their Sleepless Nights Well, the concept of that is correct, but the reality of it is that being a small business owner can wreak havoc on the owner….
To set up a winning branding strategy, you should have a clear vision of just what you are about. What does it take to develop a solid branding strategy and make it last?
On a cold December night, everybody was coming to see their new Savior and brought Him all kinds of gifts and presents. The three Wise Men came in with their valuable gifts of myrrh, frankincense and gold and offered them to Baby Jesus. At that point, a shepherdess, Madelon, who had seen the wise men passing through, reached the door of the stable, to see the Child. However, being very…
Leave it there always in memory of my visit; and whenever you look at it or show it to anybody you must let it remind you to be a good little girl. Whenever you are naughty and someone points to that mark which your good old Santa Claus’s boot made on the marble, what will you say, little sweetheart? Good-by for a few minutes, till I come down to the world and ring the…
As we wind down 2016 and begin celebrating the holidays with our loved ones, it’s always a good time to think about those priorities we have for the upcoming year.
Just what makes a brand so powerful to us as consumers? There is no secret formula. Understand how big name brands keep us coming back for more.
Where are most shoppers heading this holiday season? The granddaddy of all online retailers, Amazon! The giant heeds some basics about SEO copywriting that we all must master.
Are you feeling a bit overwhelmed lately? You have too much on your plate, you’re tired and under ever increasing pressure in your business. At one point in your career, you could conquer whatever challenge came your way. Now, you are the vanquished! If your work performance is in remission and you feel like you are out of control, maybe it is time for a reboot. Rebooting Your Productivity…
Survey results from the National Retail Federation (NFR) indicates spending by Americans for Halloween is predicted to hit $8.4 billion.
Back in the day, if you were going to take great marketing photos for your business, it required some serious equipment. Times have certainly changed.