To set up a winning branding strategy, you should have a clear vision of just what you are about. What does it take to develop a solid branding strategy and make it last?
On a cold December night, everybody was coming to see their new Savior and brought Him all kinds of gifts and presents. The three Wise Men came in with their valuable gifts of myrrh, frankincense and gold and offered them to Baby Jesus. At that point, a shepherdess, Madelon, who had seen the wise men passing through, reached the door of the stable, to see the Child. However, being very…
Leave it there always in memory of my visit; and whenever you look at it or show it to anybody you must let it remind you to be a good little girl. Whenever you are naughty and someone points to that mark which your good old Santa Claus’s boot made on the marble, what will you say, little sweetheart? Good-by for a few minutes, till I come down to the world and ring the…
As we wind down 2016 and begin celebrating the holidays with our loved ones, it’s always a good time to think about those priorities we have for the upcoming year.
Just what makes a brand so powerful to us as consumers? There is no secret formula. Understand how big name brands keep us coming back for more.
Where are most shoppers heading this holiday season? The granddaddy of all online retailers, Amazon! The giant heeds some basics about SEO copywriting that we all must master.
Are you feeling a bit overwhelmed lately? You have too much on your plate, you’re tired and under ever increasing pressure in your business. At one point in your career, you could conquer whatever challenge came your way. Now, you are the vanquished! If your work performance is in remission and you feel like you are out of control, maybe it is time for a reboot. Rebooting Your Productivity…
Survey results from the National Retail Federation (NFR) indicates spending by Americans for Halloween is predicted to hit $8.4 billion.
Back in the day, if you were going to take great marketing photos for your business, it required some serious equipment. Times have certainly changed.
Endrea Kosven was recently featured as one of 15 entrepreneurs sharing what makes their business unique on the business blog CEOBlogNation.
The sales letter is often one of the very first ways a customer learns about your product or service.
In today’s digital landscape, a professional bio is so important for selling yourself. So, how do you write a professional bio that gets you noticed?
With an estimated 13,600 animal shelters around the country, these independent organizations make a difference in finding and placing stray animals into loving homes.
The game has changed for small businesses seeking a piece of the Olympic marketing pie, who can now share the spotlight with the big guns such as McDonald’s.
Happy 4th of July! We at EDK are proud to be a part of America’s small business community, and we celebrate all the freedoms we are afforded as entrepreneurs.