EDK News Roundup: Week Ending 2.6.16

Super Bowl 50 will be considered the dawn of the “modern Super Bowl,” while McDonald’s exchanges toys for books in their Happy Meals.

Super Bowl Marketing 2016

The Game of Super Bowl Marketing

In this day and age of digital marketing, a successful Super Bowl marketing strategy will not completely rely on the television spot. It should effectively combine a powerful push on social media.

EDK blog toy marketing

EDK News Roundup: Week Ending 1.30.16

Toy manufacturer Mattel has just launched the new crop of Barbie dolls to the market, while Facebook launches its Live Video feature.

content marketing tips los angeles

3 Ways to Drive Your Content Marketing

Storytelling rules! Whether it’s an engaging blog post or YouTube video, learn how your business can use content marketing to edge out the competition.

coca cola marketing campaign

EDK News Roundup: Week Ending 1.23.16

While the state of the retail industry is changing dramatically, a major beverage company makes a big change with its marketing efforts.

social media marketing los angeles

Which Big Brands Won Our Hearts on Social Media?

Whether we’re looking for a special promotion or discount, it has become a daily habit for us to see our favorite retailers or restaurants on our social media feeds.

EDK News Roundup: Week Ending 1.16.16

As El Niño storms keep making national weather headlines this year, we also monitored other interesting news this week.

EDK News Roundup: Week of 1.9.16

From Nike’s new idea for a smart shoe to Nasty Gal’s new fashion collaboration with Courtney Love, check out what’s making lifestyle headlines this week.

EDK News Roundup: Week of 12.26.15

Happy Holidays from the EDK team! While we’ve been enjoying egg nog and time spent with family and friends, here’s what’s making our lifestyle news roundup this week.

Star Wars The Force Awakens Movie

EDK News Roundup: Week of 12.19.15

From “Star Wars: The Force Awakens” box office records to Google’s top search terms for 2015, here’s the lifestyle news we’re talking about at EDK.


EDK and Company Featured Agency in Business News Daily

EDK founder Endrea Kosven was one of the featured social media experts quoted in Business News Daily on the topic of marketing on Instagram.


EDK News Roundup: Week of 12.12.15

Lancome launches whimsical holiday campaign on social media, while one major Los Angeles boutique retailer is shuttering operations after years of being the backdrop for many celebrity shopping excursions.

Social media advertising Facebook

Small Businesses are Paying to Play with Social Media Advertising

Social media networks gather a large amount of data on its users, which is why so many businesses now advertise on platforms like Facebook and Twitter.

Shop Small on Small Business Saturday

In the last few years, we’ve been introduced to a new holiday shopping day that encourages shopping small — Small Business Saturday.

EDK News Roundup: 11.21.15

From Barbie ads to IKEA labs, here are the stories giving us something to talk about this week.

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