Hoteliers: Learn to Capture the Attention of Your Target Market

If you’re in the hotel business, you know the importance of reaching your target market and audience. The importance of delighting guests through the highest quality environment and experience will not only serve well to gain loyal clientele and guests, but will also build the reputation of your hotel’s brand, both online and offline.

Helping Lifestyle Brands Find Their Voice


Sales Letter Writing Made Easy: Five Tips To Get Started

As they say, you never get a second chance to make a good first impression. When it comes to sales letters, this is especially important.

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Let EDK Help Find Your Company’s Voice

Bring Credibility to Your Small Business with a Newsletter

A well-written company newsletter can not only capture the attention of your target market, but it can also educate your customer and be a great way to “soft sell” your company.


How to Craft a Winning Sales Letter

One of the most important aspects of running a profitable small business is driving sales. Get our tips on writing a sales letter for your small business.


Boutique Marketing Agency EDK and Company Launches New Content Marketing Packages

New Content Marketing Programs Offer Options For Small Business July 31, 2014 — Los Angeles-based boutique marketing communications and social media agency EDK and Company is pleased to announce an array of content marketing packages designed to help small businesses with their online marketing efforts.     According to the Content Marketing Institute, 9 out of 10 organizations are marketing with content. Small business owners are a big part of…

brochure content writing services

Starter Tips for Writing Brochure Content

A colorful, well-written brochure can be one of the most important pieces of marketing collateral your customers will see. Learn how great copywriting can elevate your company’s professional image.

Share the Love! How to Tell Your #SmallBiz Story on Instagram

Hey, if an astronaut can post selfies on Instagram, why not a small business? If you’re like any small company, you’ve got a story to tell about your business. What inspired you to start? How do you help your customers? What is it like behind the scenes of your brand? What you may not realize is that this info is very interesting for your customer or target market. So why…


Booming Pet Products Market is Seriously the Cat’s Pajamas

The emotional connection with the beloved dog or cat has served pet product marketers very well. Using that connection to appeal to customers has been a staple in today’s pet marketing.

Men, Women, and Social Media Habits

Men, Women, and the Social Media Divide

As a social media marketing agency, one of our primary tasks here at EDK is to not only understand our clients’ business, but to also understand human behavior in relation to marketing and promoting our clients. There is always something new to learn in this area, especially when it comes to social media marketing, which is ever-changing and developing as a newer tool in today’s marketing world. This interesting report…


The Power of the Press Release

Sounds words spoken by the mogul himself. If there’s anything newsworthy about your product or service, harness the power of the written press release to get it out to your public! So, what makes a press release such a power PR tool for small business? It can: Provide relevant and newsworthy information for its intended audience Help establish credibility for the company issuing the release Build links for SEO (search engine…


Content Marketing: Put Your Content in the Driver’s Seat

Content marketing is a strategy that takes effort and constant experimentation. Getting those eyeballs directed to your small business website takes a good old dose of creativity!

Brand Building: Maximize Your Facebook Marketing Program

Yes, Facebook is a powerful platform for sharing the scoop on your latest vacation or happenings with the family, but just how powerful is it to market a small business? When understood and used effectively, this social media platform can be a monster tool for brand awareness among the nearly 2 billion users. How often do you remember that cute dog picture or that quirky little quote in your feed?…

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