EDK News Roundup: Week Ending 1.23.16

Catch up on the latest lifestyle marketing headlines for the week ending 1.23.16:

 

coca cola marketing campaign

 

Adidas, H&M Among the World’s Most Sustainable Corporations – According to a report released by media and research group Coporate Knights, retail companies Adidas and H&M were among the top 100 most sustainable companies in the world, measured by factors such as water productivity, energy productivity, and employee turnover.

‘Seismic Change in Retail’ According to Starbucks CEO – Starbucks CEO Howard Schultz  commented on the major changes in the retail industry after the store closure announcements made by Walmart and Macy’s. Attributing the change in shopping behavior to e-commerce and mobile shopping, he says that retailers need to get in “front of the curve.”

Apple 2 Watch Coming in September – The long anticipated Apple 2 Watch will debut in September 2016. The company will unveil new software updates for the current Apple Watch during a March event.

Coke Likes the ‘Taste’ of its New Marketing Campaign – Global beverage brand Coca-Cola launches new ‘Taste the Feeling” marketing campaign, which serves to connect all of its Coke trademarks such as Diet Coke and Coke Zero.

Sneak Peak at the Super Bowl 2016 Ad Campaigns – Several big brands are starting to release teasers for commercials appearing during the 50th Super Bowl, including beer company Anheuser-Busch, who has enlisted comedic talents Amy Schumer and Seth Rogen for their Bud Light commercial.

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