EDK News Roundup: Week Ending 2.6.16

Happy Super Bowl weekend! Here’s what we’re chatting about at EDK in the world of lifestyle, pop culture, and marketing:

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Spring Desserts Show Off Seasonal Berries, Rhubarb: Spring food trends for 2016 are leaning toward all things berries! From brightly colored strawberries to flavorful blackberries, chefs across the country are planning to celebrate spring with fruit laden desserts.

Netflix Orders Sophia Amoruso’s ‘#Girlboss’ to Series: The popular best-selling book that follows the successful launch of Los Angeles based fashion label Nasty Gal by entrepreneur Sophia Amoruso is now becoming a Netflix series. The inspirational story follows Amoruso’s path from selling vintage clothes on Ebay to launching one of the most successful fashion empires today.

Super Bowl 50 Will Be Tipping Point For Ad IndustryAccording to a survey by the Adobe Digital Index (ADI), this year’s Super Bowl is likely to see some major changes in how consumers watch the big football game. With TV viewership shifting toward multiscreen, online video is starting to lead the charge when it comes to where marketing dollars are spent. For the first time in history, Super Bowl ads airing on TV will also stream online and on mobile at the same time.

McDonald’s Adds Literary Flavor to its Kids Menu: We may be in for a mini reading renaissance of sorts: fast-food giant McDonald’s is exchanging toys for books in their Happy Meals. Partnering with HarperCollins and the literacy nonprofit Reading Is Fundamental, the brand is running the campaign through February 15th. The restaurant chain will have donated nearly 50 million books by the end of the giveaway this year.

Mobile’s Influence on Offline Sales Continues to Grow: According to Forrester Research, nearly $1 trillion of retail sales were influenced by mobile phones. Major factors for this include bigger phones and third-party services that meet mobile shoppers’ needs. While ecommerce continues to grow dramatically, most purchases were still completed in-store during 2015.

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