So you’ve started a business blog! Good for you — it may be time-consuming, but in the long run it’s a good strategy to implement if you’re looking to grow organic traffic to your website.

However, having a blog with a few posts here and there isn’t going to cut it if you want to make a serious dent in your online website traffic, or you want to build a good online impression. Keeping your blog updated with fresh content and information is critical for many reasons. It is an excellent tool to help build your brand, traffic, and credibility. But it’s also important for SEO purposes, as a well-written blog with high value content can generate traffic to your website, and keep visitors reading and staying on your website.

It’s also important to maintain a regular blog for the simple reason that it branches out your website with the addition of pages. While having a larger site doesn’t necessarily mean that your site will automatically rank higher, but with the additional content comes the opportunity to rank for certain keywords

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. Having additional links on these pages also increases the opportunity for visitors  to link to other pages and increase engagement on the website, which is a major plus in Google’s eyes.

So, how do you make your business blog more effective? Whether you want to produce more high-value content or get those important customer eyeballs over to your content, we have listed five ways to improve your blogging efforts:

  1. Make sure your content posts include keywords related to your industry or niche, and have a measurable amount of traffic or volume. Wordstream’s Keyword ToolWordtracker, or SEMrush are good places to start.
  2. Add internal links within each blog to other posts and pages on your website. This helps increase engagement on your website.
  3. Write a minimum of 300 words for your blog posts.
  4. Promote your blog posts through email marketing campaigns and social media channels. This will increase the chance that your blogs will get shared and read.
  5. Add call-to-actions (CTAs) within the blog posts and throughout your other online marketing materials. Ask visitors to subscribe to your blog or RSS feed if you have one.

Let EDK help you with your blogging efforts. From developing an editorial calendar to writing and publishing content, we are your one-stop resource for blogging and content marketing. Email us or call us at (818) 488-1543 for more info. Also be sure to subscribe to our blog for the latest updates on small business marketing.