Happy Leap Year! Here’s what we’re chatting about at EDK:
Advertisers Don’t Like Facebook’s Reactions: They Love Them: Facebook launched their new “Reactions” on the platform this week. Now instead of just “liking” a post or picture, users can select from various emotions such as “love”, “haha”, “wow”, “sad” and “angry.” This new application may be a big boost for brands and marketers, who can use this insight to tailor their ad campaigns in their social media marketing efforts to a more select audience.
88th Annual Oscars Arriving in Los Angeles: It’s that time again! The major Hollywood event celebrates achievements on film, as well features some of the best red carpet fashion. The annual telecast airs Sunday, February 28th. Check out some of the best Oscar looks from years past.
Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide: This is a big deal for both businesses and searchers alike. This important change will remove pay per click (PPC) ads from the right side of its desktop search results, and instead place them only at the top and/or bottom of the page. While creating a cleaner user experience, many marketing experts believe this may impact organic search results.
Amazon Quietly Launched its Own Clothing Brands: Joining the fast fashion trend that has taken the world by storm, Amazon recently added seven private-label fashion brands to its repertoire, part of their ongoing effort to sell apparel on the e-commerce platform. Experts believe that Amazon will start partnering with niche high-fashion brands and begin working towards transforming them into household names.
Kohl’s to Close 18 Stores This Year: Feeling the brunt of changing shopping habits and the onslaught of e-commerce giants like Amazon, the major retailer announced that it will close 18 underperforming stores this year. Other stores reportedly having sluggish sales and possibly closing locations this year include Gap and Sears.