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The Importance of the Email Subject Line

The Importance of the Email Subject Line

Picture this: it’s a crowded auditorium and the keynote speaker announced that he would give $10,000 to an audience member who gets his attention. There’s at least 5,000 people in the audience, and you really need the money. How are you going to get his attention? ...

Why Work with a Business Writer?

Why Work with a Business Writer?

Regardless of your business's products or services, written communication has to take place, and a strong business writer is your best ally. Consider a business writer as a branding tool. Miscommunication can lead to all sorts of complications and implications, which...

The Importance of Building Trust With Your Brand

The Importance of Building Trust With Your Brand

We all know that brand marketing is necessary because it gets the word out about the products or services that you offer. So how you build a brand and create the trust that customers need? Most big brands, such as Coca-Cola, McDonald’s, or Walmart, have built trust...

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