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The Importance of the Email Subject Line
Picture this: it’s a crowded auditorium and the keynote speaker announced that he would give $10,000 to an audience member who gets his attention. There’s at least 5,000 people in the audience, and you really need the money. How are you going to get his attention? ...
Drive Attention to Your Business with White Paper Marketing
White paper marketing can be one of the best ways a company can promote their business. A well-written white paper is used as a marketing tool and outlines a product or service used to solve a business problem. Typically written as an in-depth report, white papers are...
Why Work with a Business Writer?
Regardless of your business's products or services, written communication has to take place, and a strong business writer is your best ally. Consider a business writer as a branding tool. Miscommunication can lead to all sorts of complications and implications, which...
5 Important Reasons to Work With an Expert Content Writer
There’s a quote by author Idowu Koyenikan, “A genius in the wrong position could look like a fool.” We bring this up because many businesses are reluctant to work with an expert content writer for something they feel they can do themselves. If you own a business and...
The Importance of Building Trust With Your Brand
We all know that brand marketing is necessary because it gets the word out about the products or services that you offer. So how you build a brand and create the trust that customers need? Most big brands, such as Coca-Cola, McDonald’s, or Walmart, have built trust...
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