Yes, Facebook is a powerful platform for sharing the scoop on your latest vacation or happenings with the family, but just how powerful is it to market a small business?
When understood and used effectively, this social media platform can be a monster tool for brand awareness among the nearly 2 billion users. How often do you remember that cute dog picture or that quirky little quote in your feed? Yes, those memorable images are the reason why many can’t ignore the power of Facebook. It has the potential to do what many paid advertisements set out to do: drive awareness and build brands.
While the changes in Facebook’s news feed algorithms have caused many Facebook page owners to lose some reach with followers, with creativity and some sound social media marketing strategy there is value in putting time and effort into a well-done Facebook page. If you need a little help with your social media management program, here are a few quick tips to strengthen your company’s Facebook marketing strategy:
- Get your Facebook fans talking! Ask questions that are easy to answer — and remember, people like to talk about themselves, so always keep it about your fans.
- Cross promote your Facebook posts through other social media marketing channels such as LinkedIn and Twitter.
- Create a calendar of engagement programs such as insider savings coupons or contests. This creates immediate engagement with your followers and increases the potential to not only build more awareness of your small business brand but even generate more followers!
- Understand your audience’s behavior through their interaction with your existing Facebook posts
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. If there’s a particular picture or post they respond to, it may be worth it to pay and promote that post.