Understanding Small Business Branding

Understanding Small Business Branding

There was a time when big corporations or companies would eat up and purchase small businesses, creating even bigger corporations and companies that would lose sight of their most important commodity, which was the customer.     So personalized customer service went...
The Importance of Building Trust With Your Brand

The Importance of Building Trust With Your Brand

We all know that brand marketing is necessary because it gets the word out about the products or services that you offer. So how you build a brand and create the trust that customers need? Most big brands, such as Coca-Cola, McDonald’s, or Walmart, have built trust...
Why Marketing Strategy Is Important for Business Success

Why Marketing Strategy Is Important for Business Success

There has always been a debate on the real value of marketing. Is a strong marketing strategy necessary for business success? Unfortunately, when cash flow starts to shrink, the first thing that gets cut is the marketing budget. That single action alone is the most...