The Importance of the Email Subject Line

The Importance of the Email Subject Line

Picture this: it’s a crowded auditorium and the keynote speaker announced that he would give $10,000 to an audience member who gets his attention. There’s at least 5,000 people in the audience, and you really need the money. How are you going to get his attention? ...
Why Marketing Strategy Is Important for Business Success

Why Marketing Strategy Is Important for Business Success

There has always been a debate on the real value of marketing. Is a strong marketing strategy necessary for business success? Unfortunately, when cash flow starts to shrink, the first thing that gets cut is the marketing budget. That single action alone is the most...
5 Ways to Build a Strong Email Marketing Audience

5 Ways to Build a Strong Email Marketing Audience

Keeping your email marketing audience fresh and growing is crucial to an effective email marketing program. Just like a strong customer base in a brick and mortar, customers come and go over time, for various reasons.  Studies tell us that the average email marketing...