Why Marketing Strategy Is Important for Business Success

Why Marketing Strategy Is Important for Business Success

There has always been a debate on the real value of marketing. Is a strong marketing strategy necessary for business success? Unfortunately, when cash flow starts to shrink, the first thing that gets cut is the marketing budget. That single action alone is the most...
5 Ways to Build a Strong Email Marketing Audience

5 Ways to Build a Strong Email Marketing Audience

Keeping your email marketing audience fresh and growing is crucial to an effective email marketing program. Just like a strong customer base in a brick and mortar, customers come and go over time, for various reasons.  Studies tell us that the average email marketing...
Health and Wellness Marketing Refocusing Today’s Business Climate

Health and Wellness Marketing Refocusing Today’s Business Climate

In every dark cloud, there is a silver lining! Nothing could be further from the truth than in today’s climate and COVID-19. This pandemic has caused a seismic change in the way we live our lives and interact with business. The harsh reality of the ‘hidden enemy’ is...