Driving traffic to your website has become both an art and a science. We all know about SEO (search engine optimization) and its value. But today’s savvy small business also needs to have a grasp of content marketing. Content marketing is the creation and distribution of valuable, useful information for the goal of building brand awareness and trust among your target audience.
Content marketing is an ongoing strategy that takes effort and constant experimentation. Getting those eyeballs directed to your small business website takes an effective target marketing campaign — and a good old dose of creativity!
There’s been a lot of online discussion over content marketing. Properly done, a well executed content marketing campaign can not only build your small business as an expert resource in your industry, but can be an organic traffic driver through the major search engines, and ultimately a money maker.
Do you know what your target marketing campaign is? Do you understand who your target audience is? First and foremost, decide on your company’s goal. If it’s to sell more products to your target audience, one cannot simply push out promotions and expect sales to happen. Content marketing is a gradual process, building the seed of brand awareness. Whether you’re copywriting a series of how-to articles or crafting an instructional ebook, content marketing can help position your company front and center as an expert in your industry.
One of the best ways to do this is to write content that addresses the needs of your core customers and target audience. Discuss topics and questions that your target audience is thinking about. Here are a few ideas to get the juices flowing:
- How-to article series
- Instructional videos
- Case studies
- Ebook or whitepaper
Effective content will not only get your small business found through the major search engines, but it will also engage and educate your visitors. Through targeted, smart copywriting and engaging topics, you can convert your online visitors into customers! For more information about EDK’s content marketing services, contact us.