Besides the unusually warm winter we’re experiencing here in Los Angeles, here’s what else we’re chatting about at EDK:

beverage branding


The 10 Things Everyone Was Talking About at New York Fashion Week: It has come and gone…the first of the major fashion weeks certainly had its share of media attention. From major streetwear trends to the evolution of the fashion week as a major consumer-facing event, NYFW made a big splash for Fall 2016.

2016 Grammy Awards: The night was full of tributes and grand performances. Major winners included Taylor Swift, who made history by becoming the only woman to take home Album of the Year twice, Kendrick Lamar for Best Rap Album, and Chris Stapleton for Best Country Album.

The 25 Best New Restaurants in the US: The James Beard Foundation just announced the semifinalists for its prestigious restaurant and chef awards. The winners will be crowned on May 2nd.

Here’s Why Influencer Marketing Is All the Rage on Social Media Now: As digital marketing trends continue to change, experts say we can expect to see social media influencers becoming an increasingly important part of strategies. Things to look for in an influencer include how passionate someone is about a topic, how trusted they are, and how much first hand experience they have with the product being promoted.

Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This SummerBeverage brand Pepsi is about to take a leap this summer, decorating their bottles and cans with fun-filled emojis, or more specifically “PepsiMojis.” The whimsical branding will be used in over 100 markets. The designs will use Pepsi’s circle globe shape and the colors of blue, red and white.