Reaching the perfect audience requires skill, strategy, and a few email writing tips to help with your marketing efforts! Let’s face it, emails are both a blessing and a curse. Most folks are so inundated with emails that their inboxes can be deep. As valid as your email may be, it will either fall to the bottom of the queue or it will be ignored. By some chance, you gain the attention of your customer, it may get a quick look, then be discarded, never to see the light of day again. Hopefully, it won’t get marked as spam. So are the hazards of email marketing for those without a strategy and useful content.
Just to throw a few numbers out there for clarity, during 2019, there was an average of 249 billion emails sent daily. In 2019, there were 3.9 billion email account users, and that number is expected to grow by 3 percent each year through 2022. These numbers tell us that email reaches customers on a global scale, and the sheer volume can be overwhelming. As a business, it demonstrates the competitive nature of email marketing. Research tells us that the #1 reason U.S. email users unsubscribe from email lists is that they “get too many emails in general”.
Now that we have things in perspective and see the challenges ahead in strategic email marketing, here are a few email writing tips to help you along the way.
Attention-Getting Subject Line – The subject line is the key to the success of any email. You need to get the customer’s attention in the email box to get them to open. Concise, actionable statements win the day.
Personalize to Connect – Personalized, segmented emails are high performers and significantly improve both open and click-through rates.
The Body of Content – Prioritize clarity over catchiness when composing an email. Create a buzz by being relevant and solving a problem. Remember to connect the subject line to the content for a message which will resonate with your audience.
What Is In It For Me (WIIFM) – Think about what they will get if they read and click through. Offer tips, tricks, solutions, ebooks, and slide decks on information the customer needs. Inform the customer, then provide them value. It will establish you as a trusted resource.
Short, Sweet, and Simple – Deliver your message in a concise manner. You have a precious few seconds to get their attention, get them excited, show value, and deliver. Summarize your story and let the click through deliver the content.
These are some of the most important email writing tips when developing solid content for your campaign. No matter how fancy you get with an email, if you don’t get them to open, quickly read, and decide to act on your call to action, it has been a waste of time for all parties. Think about how you feel when you see an overloaded email box and how you react or respond. Your customers feel the same way and will respond when you respect their time and energy.
Interested in learning more about EDK’s email marketing services? Give us a call at 818.488.1543 or email firstname.lastname@example.org!