One of the most important aspects of running a profitable small business is driving sales. Granted, there are many ways to do this, but what is effective for your type of business?


Many small business owners need to consider how a well written sales letter can draw prospects in. Whether you run a retail shop or provide accounting services, a sales letter should tell your customer important reasons why they should buy from you. But it should be done in a relaxing, helpful manner that doesn’t overtly sell your services in a pushy way.

Think about it — when you come across a salesperson that is pushy and talks too much about his or her services, are you likely to buy from that person? Probably not. A sales letter should be thought of in the same manner — the approach should be welcoming and invite interest. It should also be written in simple language so the reader can understand what is being offered.

Here are a few tips to keep in mind when writing a sales letter for your small business:

  1. Use descriptive language when describing your product or service — paint a picture for your prospects
  2. Format your sales letter for easy reading — short paragraphs and sentences
  3. Add a few testimonials. It adds credibility and solidifies why your prospects should do business with you
  4. Always do a grammar and spellcheck

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  5. Always include a call-to-action. You want to command action, so something like “Call us and get started today!”

The most important thing you can do when writing a sales letter is making your prospect feel comfortable in responding to an offer. If they feel too committed, they may not want to do business right away.

Learn about EDK’s sales letter writing services and let us help drive your business growth!