There isn’t anything more frustrating than all your good efforts gone to waste because your email newsletter was discarded as soon as it was opened. In all fairness, most people get more than their fair share of email newsletters, but even so it should have at least garnished some attention to set the seed of interest for a future purchase of a product or service you provide. If your business is suffering from the wrath of an ineffective email newsletter, then it is time to hire an email copywriter! Many business owners feel that they put out a great email newsletter full of information and advice, but they really don’t.
To put it another way, unless you’re a professional writer (by professional we mean somebody other than family and friends who don’t write content for a living), then you should never write your own business email newsletter. Leave that to a professional email copywriter. You are doing a major disservice to your company; your company or business is like your human child in that you want it to grow and have a future.
Think of hiring a professional email copywriter as your business creating a job for someone, which is now helping another person and the economy.
Here is a true story. A long time ago, we used to know this guy who owned an automotive shop that sold brake supplies and other various car parts. Every so often, he would send out several thousand flyers. He would buy stamps and make labels and mail them out. His theory was even if all of these flyers produced only one new customer, then it was worth it.
It was a different world back then. His business was one of the first of its kind in the automotive space, and because of his ingenuity, he was able to grow his business pretty quickly. Now his business wouldn’t last because it has become extremely competitive.
Now, back to you writing your email newsletter. What if we told you that a professional email copywriter could write in your voice, so everyone who reads the email thinks it is you who wrote it. Would that make you feel better? Plus, you would control what you want to say and information you want to distribute to your customers.
Plus, the content would be written in such a way that there wouldn’t be any miscommunication and in an engaging manner so that your customer base would ultimately increase.
We know change is difficult. There’s a reason for it; you have to change to keep up, stay relevant, and become the new standard. Having a strong brand with a unique voice can make this happen!
Learn about EDK’s email marketing services! Give us a call at 818.488.1543 or email us at info@edkandcompany.com.