In marketing and public relations, an important fact to consider is that timing is everything. If in real estate the saying is location, location, location, in marketing it is timing, timing, and timing!
In this day and age, we hear so much about the emergence of the plant-based foods industry. In marketing, we are actual pioneers in this exciting, emerging business! The numbers don’t lie, according to a report from the Plant Based Foods Association. Sales generated from the plant-based foods industry are to the tune of $13.7 billion; $6.1 billion was contributed to the Gross Domestic Product (GDP). The yearly growth rate of this industry back in June 2016 was 3.4% over the previous year.
The Target Audience
The beauty of the plant-based foods industry is that it serves the needs of all age groups and demographics. From baby boomers who are suddenly riddled with heart problems due to poor eating habits to millennials who want to make this world a better place, there isn’t a target market that wouldn’t benefit from starting on a plant-based diet.
As marketing professionals, we believe that timing is everything, and the right marketing strategy early on will get everyone of all ages onboard to a healthier future globally. Let’s face it: it will take many lifetimes for our world to change from believing that only chemical medicine can cure disease to understanding that a plant-based lifestyle can prevent ailments.
We are fortunate to be at a point in time and in an industry that what we write and promote can make a difference in the lives of many people. How we market plant-based foods will impact future generations, and get them into the mindset of health and food as the medicine of prevention.
Interested in marketing your plant-based food business? Contact us today!