Did you know that over 90 percent of marketers are using social media to grow their business? If you haven’t started using the power of social media marketing to magnify your customer reach, then it’s time to get with the times!
The ability to reach new potential customers has greatly changed in today’s business climate. With platforms like Instagram, Twitter, and Facebook, there’s no reason why your business can’t have new customers looking for your products or services. Most of today’s business decision makers are using social media to find new customers. Whether you have an ecommerce business selling physical products such as coffee or a service-oriented business like a hotel, each platform can serve a particular purpose. Social media marketing works best when the content shared fulfills a specific need.
Some platforms showcase better for certain types of businesses. Have an interior design business? Then you need to be on Instagram! If you’re a musician or entertainer, you need to be on YouTube. That’s not to say you don’t need to be on other platforms, but certain ones will resonate better with your audience depending on what you provide.
So what types of content are your potential customers reading and viewing on social media? Here are a few ideas to get the juices flowing:
How-to articles: Informational articles related to your line of business. For example, if you own a beauty supply shop, articles related to applying makeup or hairstyling would be appropriate.
Instructional, how-to videos: This follows the same direction as the how-to article series, but instead you would be creating the how-to information as a video rather than as an article series.
Case studies: Have happy customers? Create a short case study on how your product or service helped meet their business needs. Describe what the business challenge was, and how your product or service solved the challenge.
Infographics: Gathering data and research into a visually interesting graphic is what makes it an “infographic.” The key is to add very interesting and engaging content to make it shareable.
Interested in a social media marketing program for your brand? Learn about our social media marketing packages today, or give EDK a call at (818) 488-1543.