With the upcoming release of the new rap movie Straight Outta Compton, chronicling the rise of Los Angeles based rap group N.W.A in the late 1980s, the Internet has exploded over the last few days with the use of the meme #StraightOutta, with users adding in their own humorous spin. Thanks to the fun meme generator created by Beats by Dre, users can add their own photo and caption.
The meme hit over 100,000 mentions on Instagram in just 24 hours, with numerous other mentions on Twitter and Facebook. Many have taken the opportunity to get creative and fun with their images, using everything from babies to vintage cars to add a unique spin to the meme.
So how can a simple Internet meme command so much attention so quickly? Maybe an even more pressing question (especially to the interested business owner) — how can one use an Internet meme to market and brand your products?
Those smart business owners that understand the power of social media and the rise of digital media know that the Internet has gone visual. With the popularity of Instagram (over 300 million users and counting), using Internet memes have become a popular way to reach an audience.
What is a meme? Basically, it’s an image with text overlaid that captures a catchphrase or concept, then spreads virally on the Internet
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. Certain social media platforms such as Instagram are a great place to distribute these memes due to its visual nature, but they can be seen on other networks such as Facebook and Twitter.
So how do you find topics for memes? See what’s trending through hashtags on popular social media platforms like Instagram and Twitter so you can capitalize on their virality and reach audiences that you wouldn’t otherwise reach. You can also create your own topics: some like to use animals saying human things, for example, or popular quotations.
So how can you get started creating your own meme? It’s pretty simple actually!
- Find a great image or photo that captures the essence of the message (in this case, the hashtag or meme). Just be sure that the photo is in alignment with your core brand.
- Add the copy to the image. Be sure to use graphically appealing colors and fonts when overlaying the text to the image — this is a piece of marketing material, after all. If you don’t have access to an image editing software like Photoshop, there are different apps available on the market that make this an easy process.
- Spread the message! Share the meme on a few key networks, and ensure you’re reaching your audience at prime times when you know they will be checking their social media. Also be sure to use key hashtags so you can extend your reach and find people who would be interested in your company and message.
- Be sure to add a watermark of your company’s logo or website on the image so you can ensure visibility of your company with your target audience.
When done right, marketing with an Internet meme can put you in the hands of your future customers! Learn more about EDK’s social media marketing services.