Here’s what we’re talking about at EDK in the world of lifestyle, pop culture, and marketing:

Valentine's Day retail marketing

Burger King to Introduce Hot Dogs: The fast-food restaurant chain is offering hot dogs at its more than 7,000 locations, with the nationwide effort kicking off later this month.

Adele Graces the Cover of Vogue Magazine: After another successful launch of her latest album, Adele graces the March issue of Vogue.

Tommy Hilfiger Embraces Direct-to-Consumer Shows: The fashion brand will begin broadcasting multimedia fashion shows targeting consumers, with full collections available immediately for sale through retail, e-commerce and wholesale channels.

Twitter Offers New Video Ads Feature: The social media platform released a new feature that enables marketers to upload a video ad and then jump to the front of the line, getting featured in Twitter’s app and its website for 24 hours. Great for social media marketing efforts, the feature is available to limited users currently and will be available globally in the future.

How Millennials Are Shaking Up Valentine’s Day Retail: According to a new survey by the National Retail Federation, 44 percent of 24-35 year olds are planning an experience together to celebrate the holiday. This reflects an overall trend with this group on purchases, where an emotional impact is more important than the price of an actual gift.