Regardless of your business’s products or services, written communication has to take place, and a strong business writer is your best ally. Consider a business writer as a branding tool. Miscommunication can lead to all sorts of complications and implications, which could ruin your brand and the relationships you’ve cultivated.
Don’t confuse business writing skills with marketing skills — they are two different animals. They both require the art of communication; a business writer doesn’t need to have marketing skills, but a successful marketer needs to be a good business writer. That is the difference, and it is an important one.
Several types of business communications should be in the marketing arsenal. This includes email marketing, sales letters, the company website, press releases, brochures, social media posts…the list goes on.
How well you communicate on behalf of your business or company is even more critical, especially when considering the global market. If you are in the United States, it is imperative that you entrust any written communication on behalf of your business to a fluent English-speaking business writer. Common mistakes made by non-native English speakers won’t help raise confidence in your brand to others.
A business writer can communicate with the company’s stakeholders, partners, or possible investors in a way that gets the message across efficiently and effectively without leaving any room for error or misinterpretation.
A good business writer will increase the trustworthiness of your business. Since trust takes a while to establish and a minute to lose, you really want to cherish and reaffirm that trust with good written communication.
Think of your business as a living breathing entity, and your team or staff as parts of its brain. If one part of the brain fails, depending on which part fails, you could lose some essential functions (i.e. movement, memory). That’s how important written communication is for businesses. Written communication in this global economy in any industry is necessary; it’s the glue that holds everything together when you can’t be there. It’s your company or business’s reputation.
In the perfect world, you want to work with a successful marketer, who if you remember from the beginning of this blog, also has to be an excellent business writer. They not only know what to say but how to say it in a way that will make your business shine in the best light.
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